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Death of a story: a must read for students, content creators & content writers


The Homo habilis learned to speak around 2.4-1.5 million years ago. Some scholars disagree, but it's not important here. Homo habilis probably told the first story, we don't know how, why, when, where, or what was the story about! But it is the stories that made human beings cross continents, and travel around the globe to find other animals and things. It was stories that led to the discovery of the Indian sub-continent, or America. We have experienced immersive change since the stories of our glorious past got out to the British, Portuguese, French, and Dutch, and then they came to conquer.

Credits: Dinodia Photos / Alamy Stock Photo

So, you see Story is a very powerful tool. A story is something that has changed this world a million times. Stories make a human being a hero or a deity. Also, stories turn a hero into a villain. For establishing a brand we need a success story. To prove our credibility and worth we need to share our stories of victory and failure. To invent something new, or build a team to solve a problem, we need to have a good story to tell. Also, to get investment and then show it off we need stories. So, everything we do or want to do has a story and needs a story. Here come the storytellers, we often refer to them as #influencers, #thoughtleaders, #lifecoaches, #advisers, #mentors, etc etc etc. What they do is storytelling, but the story tells what you need to hear. If a storyteller is skilled and can empathize, understand and evaluate the listener's needs, then they become a #brand, and those who fail to do so become underrated narrators.

India is the Land of Stories, from Tholkapiyam (Oldest Tamil Text), Early Vedic Period, or Itihasa Puranas, our ancestors have told billions of stories. Some of them traveled through the trade route. Some of them inspired the traders and brokers of Uzbekistan, China. Some of them told us about "Bharat". A land of magic, wisdom, philosophy, culture, and spirituality. Religion came much later, religion (as defined by the European or American Scholars) came with the invaders. Before that, there was the idea of Dharma.

Coming back to the point, we have a very strong legacy of stories. We embraced it for centuries. We have it in our DNA, we love it but as our evolution was disrupted by the invasions, that flow was destroyed. During the British Colonization, our elite intellectuals were consuming modernity like single malt whiskey. It was smooth but the hangover was worse. We never had that opportunity to evolve with our thoughts and stories. We jumped from one stage to another, rather than moving step by step.

As a result, we are struggling very much to find that connection, and embrace the oldest asset we had, the story. We see a lot of young students, struggling to be successful content writers because it's one of the rising business sectors and lucrative as well. We are seeing the emergence of #podcasts as a major platform, and we have seen the emergence of #tiktok #reels and degradation of the ability to concentrate and focus. We are trying our best in #personalbranding, #contentwriting, #contentcreation, and whatnot.

But is it the way to master the skill of storytelling?

The first rule to remember to become an extraordinary storyteller is "Nothing is Original".

All the stories that we had are dead today. It's time to resurrect them again, for good.

To be Continued...

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